{"id":16896,"date":"2020-12-02T14:21:07","date_gmt":"2020-12-02T05:21:07","guid":{"rendered":"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/?page_id=16896"},"modified":"2026-10-07T18:20:30","modified_gmt":"2026-10-07T09:20:30","slug":"haihai_cs_column06","status":"publish","type":"page","link":"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/","title":{"rendered":"KPI\u3063\u3066\u306a\u306b\uff1f\u3000\u30e1\u30eb\u30de\u30ac\u3067\u52b9\u679c\u3092\u51fa\u3059\u305f\u3081\u306b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u305d\u3082\u305d\u3082\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8KPI\" >\u52b9\u679c\u6e2c\u5b9a\u3068KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI\" >\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#CV%EF%BC%88%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%EF%BC%89%E7%8E%87\" >CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E6%95%B0\" >\u30af\u30ea\u30c3\u30af\u6570<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E9%96%8B%E5%B0%81%E7%8E%87\" >\u958b\u5c01\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E4%B8%8D%E9%81%94%E7%8E%87\" >\u4e0d\u9054\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column06\/#%E8%B3%BC%E8%AA%AD%E8%A7%A3%E9%99%A4%E7%8E%87\" >\u8cfc\u8aad\u89e3\u9664\u7387<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.hai2mail.jp\/images\/column\/kpi-for-mail-marketing_ttl.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u3084\u80b2\u6210\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3001<br>\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002<br>\u3057\u304b\u3057\u3001\u30e1\u30fc\u30eb\u3092\u305f\u3060\u9001\u308a\u7d9a\u3051\u308c\u3070\u3044\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3000<strong>\u300c\u52b9\u679c\u6e2c\u5b9a\u300d<\/strong>\u3000\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u305d\u3082\u305d\u3082\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u52b9\u679c\u6e2c\u5b9a\u3068\u306f<br><br>\u300c\u4f55\u3089\u304b\u306e\u624b\u6cd5\u3001\u884c\u70ba\u3001\u884c\u52d5\u3001\u4f5c\u696d\u306a\u3069\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u305f\u308a\u3001\u8a08\u6e2c\u3057\u305f\u308a\u3059\u308b\u3001\u306a\u3069\u306e\u610f\u5473\u306e\u8868\u73fe\u300d\uff08\u5f15\u7528\uff1a<a href=\"https:\/\/www.weblio.jp\/content\/%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A\">\u5b9f\u7528\u65e5\u672c\u8a9e\u8868\u73fe<\/a>\uff09<br><br>\u306e\u3053\u3068\u3067\u3059\u3002<br><br>\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u3068\u3044\u3046\u3068<br><strong>\u300c\u4f55\u304b\u3092\u6295\u8cc7\u3057\u305f\u7d50\u679c\u3001\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308b\u304b\u30fb\u3042\u3063\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b<\/strong>\u300d\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8KPI\"><\/span>\u52b9\u679c\u6e2c\u5b9a\u3068KPI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u5834\u5408\u3001<strong>KPI\u306e\u8a2d\u5b9a<\/strong>\u3000\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/45122-1024x674.png\" alt=\"\" class=\"wp-image-16898\" style=\"width:316px;height:207px\" srcset=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/45122-1024x674.png 1024w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/45122-300x198.png 300w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/45122-768x506.png 768w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/45122-1536x1011.png 1536w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/45122-2048x1349.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>KPI&nbsp; \u3010 Key Performance Indicator \u3011<br>\u5225\u540d\uff1a \u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u30ad\u30fc\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30a4\u30f3\u30c7\u30a3\u30b1\u30fc\u30bf\u30fc<\/strong>\u3000<\/h4>\n\n\n\n<p class=\"has-drop-cap has-background wp-block-paragraph\" style=\"background-color:#e5e8ea\">KPI\u3068\u306f\u3001\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u8a08\u308b\u305f\u3081\u306b\u7d99\u7d9a\u7684\u306b\u8a08\u6e2c\u30fb\u76e3\u8996\u3055\u308c\u308b\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3002<br>\u7d44\u7e54\u3084\u500b\u4eba\u304c\u65e5\u3005\u6d3b\u52d5\u3001\u696d\u52d9\u3092\u9032\u3081\u3066\u3044\u304f\u306b\u3042\u305f\u308a\u3001<br>\u300c\u4f55\u3092\u3082\u3063\u3066\u9032\u6357\u3068\u3059\u308b\u306e\u304b\u300d\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u5c3a\u5ea6\u306e\u3053\u3068\u3002<br>(\u5f15\u7528\uff1a<a href=\"http:\/\/e-words.jp\/w\/KPI.html\">IT\u7528\u8a9e\u8f9e\u5178<\/a>\uff09<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u4f8b\u3048\u3070\u300c\u58f2\u4e0a10\uff05\u30a2\u30c3\u30d7\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u8a2d\u5b9a\u304c\u3042\u308b\u3068\u3057\u307e\u3059\u3002<br>\u3057\u304b\u3057\u3053\u306e\u76ee\u6a19\u306f\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3067\u3042\u3063\u3066\u3001\u6700\u521d\u304b\u3089\u3053\u308c\u3092\u76ee\u6307\u3059\u306e\u306f\u6f20\u7136\u3068\u3057\u3059\u304e\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/42374-768x1024.png\" alt=\"\" class=\"wp-image-16897\" style=\"width:167px;height:223px\" srcset=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/42374-768x1024.png 768w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/42374-225x300.png 225w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/42374-1152x1536.png 1152w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2020\/12\/42374-1536x2048.png 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u305d\u3053\u3067\u3001\u4e2d\u9593\u76ee\u6a19\u3068\u3057\u3066\u300c\u8a2a\u554f\u8005\u657010\uff05\u30a2\u30c3\u30d7\u300d\u306a\u3069\u30b4\u30fc\u30eb\u307e\u3067\u306b\u30af\u30ea\u30a2\u3059\u3079\u304d\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u3081\u307e\u3059\u3002<br><br>\u3053\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u304c\u3001KPI\u3067\u3059\u3002<br><br>\u8a2d\u5b9a\u3057\u305fKPI\u3092\u3082\u3068\u306b\u3057\u3066<br><br><strong>Plan\uff08\u8a08\u753b\uff09<br>Do\uff08\u5b9f\u884c\uff09<br>Check\uff08\u8a55\u4fa1\uff09<br>Action\uff08\u6539\u5584\uff09<\/strong><br><br>\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\u9054\u6210\u306b\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI\"><\/span>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2026\/10\/meisyouhennkou13-1-scaled.png\" alt=\"\" style=\"aspect-ratio:1.6936274509803921;width:655px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u3055\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3068\u3044\u3046\u3068\u96e3\u3057\u305d\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<br>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6307\u6a19\u3068\u306a\u308bKPI\u306f\u3000<strong>\uff15\u3064<\/strong>\u3000\u3060\u3051\u3002<br><br> \u307e\u305f\u300c\u697d\u697d\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3082\u7c21\u5358\u306b\u8a08\u6e2c\u30fb\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002\u4ee5\u4e0b\u3001\u4e00\u3064\u305a\u3064\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CV%EF%BC%88%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%EF%BC%89%E7%8E%87\"><\/span>CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-background has-medium-font-size wp-block-paragraph\" style=\"background-color:#f0f2f3\">Web\u95a2\u9023\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3000<strong>\u6210\u679c<\/strong>\u3000\u3092\u793a\u3059\u8a00\u8449\u3067\u3001<br>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u300c<strong>\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u306b\u3088\u3063\u3066\u76ee\u6a19\u304c\u9054\u6210\u3055\u308c\u305f<\/strong>\u7387\u300d\u3092\u6307\u3057\u307e\u3059\u3002<br>\u8ca9\u4fc3\u30e1\u30fc\u30eb\u306e\u5834\u5408\u306f\u5546\u54c1\u306e\u8ca9\u58f2\u70b9\u6570\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u6848\u5185\u30e1\u30fc\u30eb\u3067\u3042\u308c\u3070\u7533\u8fbc\u4ef6\u6570\u306a\u3069\u304c\u3053\u308c\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<br>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001CV\u6570\u304c\u6700\u7d42\u7684\u306aKPI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E6%95%B0\"><\/span>\u30af\u30ea\u30c3\u30af\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-background has-medium-font-size wp-block-paragraph\" 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