{"id":17499,"date":"2021-02-18T17:22:59","date_gmt":"2021-02-18T08:22:59","guid":{"rendered":"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/?page_id=17499"},"modified":"2021-03-08T10:38:34","modified_gmt":"2021-03-08T01:38:34","slug":"haihai_cs_column15","status":"publish","type":"page","link":"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/","title":{"rendered":"\u53cd\u5fdc\u7387\u3067\u30e1\u30fc\u30eb\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#%E5%8F%8D%E5%BF%9C%E7%8E%87%E3%83%BB%E4%B8%8D%E9%81%94%E7%8E%87%E3%81%8C%E8%A1%A8%E7%A4%BA%E3%81%95%E3%82%8C%E3%82%8B%E3%82%88%E3%81%86%E3%81%AB%E3%81%AA%E3%82%8A%E3%81%BE%E3%81%97%E3%81%9F\" >\u53cd\u5fdc\u7387\u30fb\u4e0d\u9054\u7387\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#%E5%8F%8D%E5%BF%9C%E7%8E%87\" >\u53cd\u5fdc\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#%E4%B8%8D%E9%81%94%E7%8E%87\" >\u4e0d\u9054\u7387<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#CTOR%E3%81%AF%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AE%E8%B3%AA%E3%82%92%E8%A6%8B%E3%82%8B\" >CTOR\u306f\u30e1\u30fc\u30eb\u306e\u8cea\u3092\u898b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#CTOR%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E6%96%B9%E6%B3%95\" >CTOR\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#%E4%BB%B6%E5%90%8D%E3%81%AF%E9%AD%85%E5%8A%9B%E7%9A%84%E3%81%AB%E3%80%82%E3%81%9F%E3%81%A0%E3%81%97%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AB%E9%96%A2%E9%80%A3%E3%81%95%E3%81%9B%E3%82%8B\" >\u4ef6\u540d\u306f\u9b45\u529b\u7684\u306b\u3002\u305f\u3060\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3055\u305b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#CTA%E3%81%AF%E5%88%86%E3%81%8B%E3%82%8A%E3%82%84%E3%81%99%E3%81%8F%E7%B0%A1%E6%BD%94%E3%81%AB\" >CTA\u306f\u5206\u304b\u308a\u3084\u3059\u304f\u7c21\u6f54\u306b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/mailmarketingwebclass\/haihai_cs_column15\/#%E8%AA%AD%E8%80%85%E3%81%AB%E4%BE%A1%E5%80%A4%E3%82%92%E5%B1%8A%E3%81%91%E3%82%8B\" >\u8aad\u8005\u306b\u4fa1\u5024\u3092\u5c4a\u3051\u308b<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailmarketinglab.jp\/word-dir\/wordpress\/wp-content\/uploads\/2014\/05\/122482455_011.jpg\" alt=\"\" width=\"598\" height=\"326\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%8D%E5%BF%9C%E7%8E%87%E3%83%BB%E4%B8%8D%E9%81%94%E7%8E%87%E3%81%8C%E8%A1%A8%E7%A4%BA%E3%81%95%E3%82%8C%E3%82%8B%E3%82%88%E3%81%86%E3%81%AB%E3%81%AA%E3%82%8A%E3%81%BE%E3%81%97%E3%81%9F\"><\/span>\u53cd\u5fdc\u7387\u30fb\u4e0d\u9054\u7387\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u300c\u697d\u697d\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u30fb\u30d0\u30fc\u30b8\u30e7\u30f36.6\uff082021\u5e742\u670824\u65e5\u30ea\u30ea\u30fc\u30b9\uff09\u3088\u308a<br>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3067\u3042\u308b\u3001\u53cd\u5fdc\u7387\u30fb\u4e0d\u9054\u7387\u304c\u30e1\u30fc\u30eb\u4e00\u89a7\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%8D%E5%BF%9C%E7%8E%87\"><\/span>\u53cd\u5fdc\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">CTOR\uff08Click to Open Rate\uff09\u3002\u958b\u5c01\u3057\u305f\u8aad\u8005\u306e\u5185\u3001\u3069\u308c\u3050\u3089\u3044\u306e\u4eba\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u306e\u5272\u5408<br><strong>\u53cd\u5fdc\u7387\uff1d \uff08\u30e6\u30cb\u30fc\u30af\u30af\u30ea\u30c3\u30af\u6570 \/ HTML\u30e1\u30fc\u30eb\u958b\u5c01\u6570\uff09\u00d7100<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E9%81%94%E7%8E%87\"><\/span>\u4e0d\u9054\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a8\u30e9\u30fc\u7387\u3002\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u3046\u3061\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u4e0d\u5099\u306a\u3069\u306b\u3088\u308a<br>\u5c4a\u304b\u306a\u304b\u3063\u305f\u30e1\u30fc\u30eb\u306e\u5272\u5408<br><strong>\u4e0d\u9054\u7387\uff1d \uff08\u914d\u4fe1\u30a8\u30e9\u30fc\u6570 \/ \u914d\u4fe1\u6210\u529f\u6570\uff09\u00d7<\/strong>100<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTOR%E3%81%AF%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AE%E8%B3%AA%E3%82%92%E8%A6%8B%E3%82%8B\"><\/span>CTOR\u306f\u30e1\u30fc\u30eb\u306e\u8cea\u3092\u898b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30e1\u30eb\u30de\u30ac\u306b\u3066\u3001\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u826f\u304b\u3063\u305f\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u6709\u52b9\u306a\u306e\u306f\u3001\u305d\u306e\u30e1\u30fc\u30eb\u3067\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3069\u3046\u304b\u3001\u3067\u3059\u3002<br><br>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30eb\u30de\u30ac\u3067\u306f\u3001\u305d\u306e\u30e1\u30fc\u30eb\u3067\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u5b9f\u969b\u306b\u53cd\u5fdc\u3057\u3066\u304f\u308c\u305f\u304b\uff1d\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u308c\u305f\u304b\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\u7c21\u7d20\u5316\u3059\u308c\u3070\u3001\u30af\u30ea\u30c3\u30af\u6570\u304c\u591a\u3044\u30e1\u30eb\u30de\u30ac\uff1d\u3088\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3000\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<br><br>\u305d\u306e\u305f\u3081\u3001\u305d\u306e\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306b\u8208\u5473\u30fb\u95a2\u9023\u3059\u308b\u3082\u306e\u3067\u3042\u3063\u305f\u304b\u3069\u3046\u304b\u3001\u306fCTOR\u3092\u898b\u308b\u306e\u304c\u6700\u3082\u6709\u52b9\u3067\u3059\u3002<br><br>CTOR\u306f\u958b\u5c01\u6570\u3092\u6bcd\u6570\u3068\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br>\u305d\u306e\u305f\u3081\u3001\u958b\u5c01\u307e\u3067\u884c\u3063\u305f\u4eba\u306e\u5185\u3001\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\uff08\u307e\u305f\u306f\u30af\u30ea\u30c3\u30af\u3057\u306a\u304b\u3063\u305f\u304b\uff09\u3092\u898b\u307e\u3059\u3002<br>CTOR\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\uff1aCTR\uff08Click Through Rate\uff09\u3068\u6bd4\u3079\u3001\u30e1\u30fc\u30eb\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u30af\u30ea\u30c3\u30af\u7387\u3068\u53cd\u5fdc\u7387<\/strong><br>\u30af\u30ea\u30c3\u30af\u7387\u306f\u5230\u9054\u7387\u3084\u958b\u5c01\u7387\u306e\u5f71\u97ff\u3082\u53d7\u3051\u307e\u3059\u306e\u3067\u3001\u6539\u5584\u3059\u308b\u3068\u304d\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8abf\u6574\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u914d\u4fe1\u3057\u3066\u3044\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u9001\u4fe1\u6642\u9593\u306b\u3064\u3044\u3066\u3082\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<br>\u53cd\u5fdc\u7387\uff08CTOR\uff09\u306f\u3001\u5230\u9054\u7387\u3084\u958b\u5c01\u7387\u306e\u5f71\u97ff\u3092\u53d7\u3051\u306a\u3044\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u305d\u306e\u3082\u306e\u306e\u8a55\u4fa1\u3092\u3059\u308b\u3068\u304d\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTOR%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>CTOR\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u958b\u5c01\u7387\u30fb\u958b\u5c01\u6570\u306f\u30e1\u30eb\u30de\u30ac\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u958b\u5c01\u7387\u3060\u3051\u304c\u9ad8\u304f\u3066\u3082\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u305d\u306e\u30e1\u30fc\u30eb\u304c\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\uff1d\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u304b\u3001\u304c\u540c\u69d8\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%B6%E5%90%8D%E3%81%AF%E9%AD%85%E5%8A%9B%E7%9A%84%E3%81%AB%E3%80%82%E3%81%9F%E3%81%A0%E3%81%97%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AB%E9%96%A2%E9%80%A3%E3%81%95%E3%81%9B%E3%82%8B\"><\/span>\u4ef6\u540d\u306f\u9b45\u529b\u7684\u306b\u3002\u305f\u3060\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3055\u305b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size 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