{"id":19175,"date":"2021-07-26T15:06:43","date_gmt":"2021-07-26T06:06:43","guid":{"rendered":"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/?page_id=19175"},"modified":"2026-10-06T16:34:55","modified_gmt":"2026-10-06T07:34:55","slug":"ga","status":"publish","type":"page","link":"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/manual\/outcomes\/ga\/","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/manual\/outcomes\/ga\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E9%80%A3%E6%90%BA%E3%81%A8%E3%81%AF%EF%BC%9F\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/manual\/outcomes\/ga\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E9%80%A3%E6%90%BA%E3%81%AE%E8%A8%AD%E5%AE%9A\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u306e\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/manual\/outcomes\/ga\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E5%81%B4%E3%81%A7%E3%81%AE%E8%A6%8B%E3%81%88%E6%96%B9\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u3067\u306e\u898b\u3048\u65b9<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E9%80%A3%E6%90%BA%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000\u203bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u3000\u306f<a href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/fee\/\">Standard\u30d7\u30e9\u30f3<\/a>\u4ee5\u4e0a\u3067\u306e\u63d0\u4f9b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000\u672c\u6a5f\u80fd\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u300c\u697d\u697d\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304b\u3089\u672c\u756a\u914d\u4fe1\u3092\u884c\u3063\u305f\u30e1\u30fc\u30eb\u7d4c\u7531\u3067<br>\u3000Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3057\u305f\u5834\u5408\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br> <br>\u3000\u21d2 \u767b\u9332\u3057\u305f\u30c9\u30e1\u30a4\u30f3\u3068\u540c\u3058\u300c\u30af\u30ea\u30c3\u30afURL\u30b3\u30fc\u30c9\u300d\u307e\u305f\u306f\u300c\u7c21\u5358\u30af\u30ea\u30c3\u30afURL\u300d\u3092\u633f\u5165\u9802\u304d\u3001<br>\u3000 \u3000\u672c\u756a\u914d\u4fe1\u3059\u308b\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u81ea\u52d5\u3067\u4ed8\u4e0e\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br><br>\u3000\u203bGoogle Analytics 4\uff08GA4\uff09\u5bfe\u5fdc\u306b\u3064\u3044\u3066\u306f\u3000<a href=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/faq\/googleanalytics4\/\"><strong>\u3053\u3061\u3089<\/strong><\/a>\u3000\u3092\u53c2\u7167\u304f\u3060\u3055\u3044<\/p>\n\n\n\n<table class=\"wp-block-table td-lf th-lf\"><tbody><tr><th>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30ec\u30dd\u30fc\u30c8<\/th><th>\u9023\u643a\u3057\u306a\u3044\u5834\u5408<\/th><th>\u9023\u643a\u3057\u305f\u5834\u5408<\/th><\/tr><tr><td>\u30c1\u30e3\u30cd\u30eb<\/td><td>Direct<\/td><td>Email<\/td><\/tr><tr><td>\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2<\/td><td>(direct)\/(none)<\/td><td>haihaimail\/email<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000\u30e1\u30fc\u30eb\u5185\u306e URL \u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u901a\u5e38\u3067\u306f Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u4e0a\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u53c2\u7167\u5143\u306b<br> \u300c\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u306b\u76f4\u63a5\u5165\u529b\u300d\u3084\u300c\u30d6\u30c3\u30af\u30de\u30fc\u30af\u304b\u3089\u306e\u8a2a\u554f\u300d\u3068\u540c\u3058<strong>\u300cDirect\u300d<\/strong>\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<br>\u3000<br>\u3000\u672c\u6a5f\u80fd\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001<strong>\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u300cEmail\u300d<\/strong>\u3001<strong>\u53c2\u7167\u5143\u306f\u300chaihaimail \/ email\u300d<\/strong>\u3068\u5909\u308f\u308a\u3001<br> <strong>\u300c\u697d\u697d\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304b\u3089\u9077\u79fb\u3057\u305f\u3053\u3068\u304c\u5224\u5225\u51fa\u6765\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/strong>\u3002<br>\u3000<br>\u3000\u307e\u305f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u3067\u30bb\u30ab\u30f3\u30c0\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u5225\u9014\u6307\u5b9a\u3057\u3066\u9802\u304f\u3053\u3068\u306b\u3088\u308a\u3001<br>\u3000\u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u3054\u3068\u306e\u52b9\u679c\u691c\u8a3c\u3082\u8a08\u6e2c\u30fb\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u3000Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u6ce8\u610f\u4e8b\u9805<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><strong> \u3000<\/strong><br>\u3000\u203b Google Analytics\u2122 \u30b5\u30fc\u30d3\u30b9\u306f Google LLC \u306e\u5546\u6a19\u3067\u3059\u3002<br>\u3000\u203b Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u306e\u8a2d\u5b9a\u3084\u64cd\u4f5c\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u30b5\u30dd\u30fc\u30c8\u5bfe\u8c61\u5916\u3068\u306a\u308a\u307e\u3059\u3002<br>\u3000\u203b Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u306f <a href=\"https:\/\/fs224.formasp.jp\/z286\/form24\/\">Standard\/Premium\/Bridge\u30d7\u30e9\u30f3<\/a>\u306e\u307f\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<br>\u3000\u203b Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u306f\u3001<strong>\u30b0\u30eb\u30fc\u30d7\u914d\u4fe1\u3001\u30b9\u30dd\u30c3\u30c8\u914d\u4fe1\u306e\u307f\u3067\u6709\u52b9<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<br>\u3000\u21d2 AB\u30c6\u30b9\u30c8\u914d\u4fe1\u30fb\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3067\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u306f\u3054\u5229\u7528\u9802\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E9%80%A3%E6%90%BA%E3%81%AE%E8%A8%AD%E5%AE%9A\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u306e\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"> <strong>\u300c\u5404\u7a2e\u8a2d\u5b9a\u300d\uff1e\u300c\u30b7\u30b9\u30c6\u30e0\u8a2d\u5b9a\u300d\uff1e\u300c\u57fa\u672c\u8a2d\u5b9a\u300d\u306b\u3066\u9023\u643a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u5909\u66f4\u3057\u307e\u3059\u3002<\/strong><br>\u3000<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1041\" height=\"441\" src=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a.png\" alt=\"\" class=\"wp-image-1376\" style=\"width:828px;height:350px\" srcset=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a.png 1041w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-300x127.png 300w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-768x325.png 768w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-1024x434.png 1024w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000<br>\u3000<strong>\uff11\uff1a\u57fa\u672c\u8a2d\u5b9a\u306e\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u300d\u306e\u9805\u76ee\u3092\u300c\u5229\u7528\u3059\u308b\u300d\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/strong><br>\u3000<br><strong>\u3000\uff12\uff1a\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u7528\u306e\u30c9\u30e1\u30a4\u30f3\u300d\u306b\u8a08\u6e2c\u3059\u308b\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u5165\u529b<\/strong><br>\u3000\u4f8b\uff09https:\/\/hai2mail.jp \u306e\u5834\u5408 \u21d2\u300chai2mail.jp\u300d\u3092\u767b\u9332<br><br><strong>\u3000\uff13\uff1a\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306b\u4efb\u610f\u306e\u6587\u5b57\u5217\u3092\u767b\u9332\uff08\u4efb\u610f\/\u5fc5\u9808\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff09<\/strong><br>\u3000<br><strong>\u3000\u21d2\u3000\u914d\u4fe1\u6642\u306b\u300c\u30af\u30ea\u30c3\u30afURL\u30b3\u30fc\u30c9\u300d\u3001\u300c\u7c21\u5358\u30af\u30ea\u30c3\u30afURL\u300d\u306e\u3044\u305a\u308c\u304b\u3092\u8a2d\u5b9a\u3059\u308b\u3068<\/strong><br>\u3000\u3000<strong>\u3000\u30af\u30ea\u30c3\u30af\u8a08\u6e2c\u6642\u306bGA\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u81ea\u52d5\u3067\u4ed8\u4e0e\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E5%81%B4%E3%81%A7%E3%81%AE%E8%A6%8B%E3%81%88%E6%96%B9\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u3067\u306e\u898b\u3048\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000\u2460\u3000\u96c6\u5ba2 \uff1e \u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \uff1e \u30c1\u30e3\u30cd\u30eb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000\u3000\u3000<strong>\u30c1\u30e3\u30cd\u30eb\u304c Email \u3068\u306a\u308a\u307e\u3059<\/strong><br>\u3000<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"333\" src=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-3.png\" alt=\"\" class=\"wp-image-1384\" style=\"width:804px;height:283px\" srcset=\"https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-3.png 943w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-3-300x106.png 300w, https:\/\/www.rakus.co.jp\/support-rakus\/mailmarketing\/wp-content\/uploads\/2019\/09\/GA\u9023\u643a-3-768x271.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000<br>\u3000\u2461\u3000\u96c6\u5ba2 \uff1e \u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \uff1e \u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u3000\u3000\u3000<strong>\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u306f haihaimail  \/  email \u3068\u306a\u308a\u307e\u3059<\/strong><br>\u3000<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" 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