Leadership Principles

Act to become ‘a company representing Japan’

Our Leadership Principles are a code of conduct, highlighting the mindset that management of RAKUS should embrace. Leaders correctly understand these principles, which enables them to judge and act with a well-balanced approach from multiple perspectives. Each principle may appear obvious, but when put together create an unrivalled company. This gives us confidence that RAKUS will become ‘a company representing Japan’ in future.


Take ownership

Leaders consider themselves to be owners of the company. That is why they always act with a sense of ownership. They prioritize matters that contribute to the company’s long-term sustained growth. A leader will speak out forcefully if feeling that his or her boss or an executive is making a decision that will negatively impact the company’s growth.

Aim for overall optimization

Leaders always think and act according to what is important for the company’s overall growth. They focus beyond the interests of their own department or team. They actively collect information from other departments to optimize activities.

Treat people with sincerity

Leaders listen to what each and every individual has to say with sincerity. They consider things from the other party’s perspective and not just from their own or the company’s perspective. Leaders do their utmost to convince the other party and bring about a desirable outcome for both parties.

Continue learning and growing

Leaders have an insatiable desire to acquire new knowledge and experience necessary to achieve their own goals. They constantly update their knowledge through exposure to the latest information. Leaders actively learn from competitors and prime companies in other industries and utilize this for their own company’s growth.

Start small and grow big

Leaders actively try new things. There is no knowing if new initiatives will actually work. So, leaders start test cases on a small scale and with a small budget to verify their hypotheses. They gradually increase the scale and budget while making choices and ultimately grow the business.

Consider the cost-benefit performance

Leaders are authorized to execute budgets. All budgets need to be verified for their cost-benefit performance. When leaders execute budgets, they demonstrate restraint because they are spending the company’s money.

Do what needs to be done

Leaders always think about what should be done. Leaders implement measures to solve issues for customers and the organization and not what they would like to do.

Accept others’ views

Leaders sincerely accept others’ views even when different from their own thinking. Leaders have a healthy skepticism about themselves and objectively consider what is genuinely correct. Leaders confess their own mistakes and constantly strive to move forward in a better direction.

Tolerate failure

Leaders tolerate failures based on hypothesis put forward by people around them. Even if having the knowledge sometimes things cannot be understood without actual experience. Leaders consider failure to be a learning opportunity, and encourage others to learn from their failures.

Communicate ideas with words

Leaders can certainly communicate their own ideas with words. One’s ideas can only be communicated with words. If not well understood, leaders will repeatedly communicate their ideas in a courteous way, until they make themselves understood.

Focus on results

Leaders are goal-oriented and do their very best to achieve their goals. They take a firm stance, even when facing difficulties, and do not compromise. Anticipating the unexpected, leaders always have an alternative plan.