Leadership Principles

To become ‘a company representing Japan’

Our Leadership Principles are a code of conduct and mindset which the management of RAKUS should embrace.
The Principles help leaders to make well-balanced judgements from different perspectives and take action.
Each of the rules is a matter of course, but all these rules add up to make us an unparalleled enterprise.
We are sure that this will eventually lead us to become ‘a company representing Japan’.



Leaders believe that they themselves are owners of the company. Therefore, they act with a sense of ownership. Their top priority is to grow the company continuously in the long term. If they feel that their bosses or executives are making decisions which could run counter to the growth of the company, they speak out with a strong will.

Viewpoint of Total Optimization

Leaders always think about what is important for the growth of the company and take action. They go beyond the interests of their own department or team. They actively collect information outside of their department to optimize their activities.

Are sincere to people

Leaders listen to every single person surrounding them with sincerity. They consider things from their own or corporate perspective while putting themselves in their counterparty's place. Leaders make the utmost effort to ensure that the counterparties agree and move forward in a direction favorable for both parties.

Continue to Learn and Grow

Leaders hungrily quest for knowledge and experience necessary to achieve their goals. They constantly update their knowledge by being exposed to the latest information. They eagerly learn from our competitors and from excellent companies in different industries, and take advantage of that knowledge to grow our business.

Start Small and Nurture Big

Leaders actively try new things. It is unknown whether new initiatives will actually work or not. Therefore, leaders verify their hypotheses by starting a business on a small scale and with a small budget. They select dos and don’ts, gradually expanding the scale and budget and nurturing the business into a big and fully-fledged one

Pay Attention to Cost Performance

Leaders are authorized to execute budgets. It is necessary to verify the cost efficiency of every dollar spent. When leaders execute a budget, they never have a thoughtless idea about spending the company’s money.

Execute What Should be Done

Leaders always think what should be done. This is not what they want to do. Rather, they execute what is necessary to solve issues faced by our customers and organizations.

Accept People's Opinions

Leaders sincerely accept the opinions of others even when they have different views. They always have a healthy doubt about themselves and consider objectively what is really correct. If they notice they are wrong, they frankly admit it and make constant efforts to move forward in a better direction.

Forgive Failures

Leaders forgive those around them for their failures whenever they test their business hypotheses in a new initiative. There are some things that even knowledgeable people can never know until they actually experience them. Leaders believe that failures are great learning opportunities and urge others to learn from their failures.

Express What They Think in Their Own Words

Leaders never fail to convey their own ideas in their words. Nothing but words can deliver messages. When their messages are not well-understood, they convey their ideas meticulously and repeatedly until they make themselves understood.

Obsess over Results

Leaders are goal-oriented and do their best to achieve their goals. When they face difficulties, they confront them and never compromise. They always have plan B prepared as a contingency.